“Social media marketing is the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing”. How important is social media marketing to your businesses success? Let’s put it this way, one out of every five humans on this planet has a Facebook account. Can you afford to ignore this trend?
Many people start a social media campaign because they see it as a “free” strategy. It doesn’t cost anything to create a page for your company, nor does it cost anything to make a post (unless you decide to boost or promote it). But if you want to see significant results, you can’t treat it like a free strategy; you need to be prepared to invest in it, whether that’s in the form of paid ads, talent to join your team, or raw time to invest in your efforts. That’s where we can help.
Social Media Marketing Audit
This is an important first step. In some instance you or your business may have little or no social media presence, this can be a good thing or a a bad thing. Alternatively you may have a presence but it’s not adequately representing you interests or delivering results. It does you little good to have 10,000 followers if none of them are buying your products or services. We at Just Luv It can do a comprehensive audit of your social media presence, identify it’s strengths and weaknesses, and make recommendation to help you get the most out of your social media campaign.
Social Media Marketing Strategy
Too often people adopt a shotgun approach to social media marketing. There’s no clear direction and, usually, there’s no clear results. Just as in Search Engine Optimization (SEO), it’s imperative that you have a clear understanding of exactly the message you wish to convey, and a plan of how best to convey it. For example, it’s important to identify your audience. If you’re targeting a group over forty, SnapChat probably isn’t going to work for you. If your targeting Generation Z or Millennials, it’s perfect. We at Just Luv It can you help you develop a clear social media marketing strategy, tailored to your product your audience, and your budget.
Implementing your social media marketing strategy can be a daunting task. There are dozens of different platforms, that may or may not require your attention on a regular ongoing basis. We can help you in doing this, identify which platforms best meet your needs, and suggest ways and means of automating much of the repetitive work involved in implementing a successful social media marketing strategy.
Monitoring & Analytics
Finally there’s little point in blindly following even the best thought out social media marketing strategy. Things change fast in the world of social media. It’s crucial that you keep a finger on the pulse of your social media campaign with monitoring and analytics. In order to properly understand what’s working, what’s not working and what can be improved. We can provide you with the tools to do this.